KATHMANDU: Ferrari’s first all-electric car, the Luce, has sold out its planned 2027 production despite customers not yet having the opportunity to test drive it.
Ferrari CEO Benedetto Vigna confirmed the strong demand during the company’s third-quarter earnings call. He said all the units planned for delivery in 2027 have already been allocated. Customers placing new orders will have to wait until the following year.
The company plans to begin customer test drives early next year. Ferrari has also organized more than 50 private viewings and local presentations across the United States, Europe, the Middle East and Asia-Pacific to introduce the new model.
The Luce has a starting price of USD 560,800. Its unconventional design initially attracted criticism, with some observers comparing its appearance to a computer mouse and household appliances. Its four-door layout, rounded bodywork and large wheels also raised questions about its departure from Ferrari’s traditional styling.
The electric car was developed with LoveFrom, the design firm founded by former Apple design chief Jony Ive. Ferrari has defended the design, saying the Luce remains a Ferrari first and an electric car second.
The launch comes as several luxury sports car makers reconsider their electric vehicle plans amid changing market demand. Lamborghini has dropped plans for its first fully electric production car, while Porsche is reportedly considering ending Taycan production by 2030.
