KATHMANDU: Bajaj has launched its festive campaign, ‘Bajaj Game of Power – Khelne Ho?’, targeting the upcoming Dashain festival.
Hansraj Hulaschand & Co. Pvt. Ltd., the authorized distributor of Bajaj motorcycles in Nepal, has introduced the campaign as part of its Dashain promotions.
Under the campaign, customers buying Bajaj motorcycles can win prizes of up to Rs 100,000. They can also win smart watches, signed merchandise and other Bajaj-branded gifts.
The campaign also gives selected winners a chance to meet popular champions, including Rabindra Dhant, CR7 Horaa (Sanjan Gautam) and Dipendra Singh Airee.
As part of the digital activities, Bajaj has introduced the ‘Pulsar Racing Game’. Participants can choose their preferred champion and compete on a digital racing track.
Participants who complete the race in the shortest time and deliver strong performances can win signed T-shirts, champion merchandise and other Bajaj gifts.
The campaign also includes the ‘Show Your Power’ challenge. Riders and motorcycle enthusiasts can showcase their strength, fitness and passion for Pulsar through their own creative content.
Selected winners from the challenge will also get an opportunity to meet the champions.
According to Bajaj, the campaign includes various digital activities aimed at engaging younger customers. The company expects the activities to increase participation and create a stronger connection between young riders and the Bajaj brand.
Golchha Group Director Abhimanyu Golchha said the campaign was introduced to offer customers a new experience during Dashain.
“Dashain is a time of new energy, excitement and celebration. We introduced Game of Power to give our customers a new experience along with their motorcycle purchase. From prizes and digital racing to meeting champions, the campaign gives customers an opportunity to participate and show their power,” he said.
