KATHMANDU: Bajaj has appointed Rabindra Dhant as the brand ambassador for its popular Pulsar NS series in Nepal. Hansraj Hulaschand & Co., the official distributor of Bajaj motorcycles in Nepal, announced Dhant as the new brand ambassador for the NS series.
The company said the partnership aims to strengthen the performance-focused identity of the Pulsar NS series. The campaign is based on the concept “Raw Power Meets Raw Power,” highlighting similarities between Dhant’s personality and the power, performance and muscular design of the Pulsar NS range.
Dhant will feature in various Pulsar NS brand communications, campaigns and customer engagement activities. The company expects the partnership to strengthen its connection with young riders and customers interested in performance-oriented motorcycles.
Bajaj said the collaboration will also highlight the power, confidence, performance and bold character associated with the Pulsar NS series.
Further campaigns and content featuring Dhant will be shared through Bajaj Nepal’s official social media channels and other communication platforms.
