KATHMANDU: Global mobility platform inDrive has announced popular Nepali actress Swastima Khadka as its new Brand Ambassador for Nepal.
Alongside, the company has launched its new 360° campaign “Your Journey Begins With Your Choice”, highlighting the brand’s focus on freedom of choice, fairness, and transparency.
The campaign promotes inDrive’s peer-to-peer model, where passengers can set their own fare and negotiate directly with drivers. This model encourages equality and mutual decision-making between both sides.
“With this campaign and Swastima Khadka joining as brand ambassador, we reaffirm our commitment to fair mobility and transparency,” said Rita Pokharel, Country Representative of inDrive Nepal.
Mark Tolley, Regional Director, APAC, added that Swastima’s authenticity and values align perfectly with inDrive’s mission of empowering people through freedom and equality.
Expressing her excitement, Swastima Khadka said, “inDrive stands for fairness and freedom of choice. I love that passengers and drivers can decide together what’s fair.”
The campaign will run across digital, outdoor, and on-ground platforms, aiming to connect strongly with Nepali youth who value independence and empowerment.
Globally, inDrive has been downloaded over 360 million times and operates in 982 cities across 48 countries.
