KATHMANDU: Yamaha Nepal has expanded its retail network with the opening of a new Yamaha ‘Blue Square’ showroom in Butwal, strengthening the brand’s presence in Lumbini Province.
The new showroom is operated by Bikerz Butwal Pvt. Ltd. and is part of Yamaha’s nationwide strategy to enhance its premium sales and service footprint.
Designed in line with Yamaha’s global retail identity, the Blue Square showroom features the brand’s full 3S setup; Sales, Service, and Spare Parts, under one roof. Customers can access motorcycles, scooters, accessories, riding gear, genuine spare parts, and after-sales service at a single location.
The facility is equipped with trained service personnel, modern workshop equipment, and a dedicated spare parts section to ensure consistent service quality and customer convenience.
Explaining the concept, Yamaha states that ‘Blue’ represents the brand’s iconic color and values, while ‘Square’ refers to a one-stop premium retail space. The showroom aims to offer a complete Yamaha ownership experience, combining product display, service support, and brand engagement.
Bishnukumar Agarwal, Managing Director of MAW Group of Companies, said the showroom reflects Yamaha’s core values of youth, performance, passion, and racing spirit, while also focusing on hospitality, lifestyle, and rider satisfaction.
