KATHMANDU: When buying a car, most consumers focus on range, charging, efficiency, and practicality. If a vehicle falls short, they usually move on.
In Nepal, vehicles come with different strengths. Some offer better performance. Some focus on range. Others follow rough roads. But getting everything in one model is rare.
The iCaur V23 does not lead in many logical aspects. Yet, it has managed to win buyers emotionally. Its design is the first thing that grabs attention.
The retro off-road styling is a major highlight. It gets a boxy shape and 210mm ground clearance. The overall stance feels similar to traditional off-roaders like Defender or Jimny.
Modern EVs usually focus on aerodynamics. The iCaur V23 takes a different path. It has a flat front, upright windshield, and a squared rear. This goes against typical EV design logic.
What looks illogical on paper has become its biggest strength. The same boxy design gives it a rugged identity. Buyers are clearly drawn to this character.
Many customers are choosing it for a different experience. A Jeep Rubicon costs close to Rs 30 million. Even a Jimny automatic is around Rs 7.5 million. Compared to them, the iCaur V23 at around Rs 5 million feels more accessible.
The SUV’s adventure appeal is attracting a wide range of buyers. Even daily office commuters are opting for it. Many buyers want the feel of an off-roader, even if they don’t need it regularly.
So, is letting emotion steer your car purchase a mistake?
Not really. Models like Jimny, Rubicon, Thar, and Wrangler have always been emotional purchases. They were never purely logical choices.
Emotional vehicles bring uniqueness, driving fun, and personal identity. The same trend is visible with the iCaur V23. Deliveries in Nepal started in December 2025. Customers who booked from October received units from November.
In around five months, 402 units have been imported. The model is averaging around 80 units per month. Customer feedback has been largely positive. Satisfied owners are easy to find in the market.
