KATHMANDU : Chinese luxury automobile brand Hongqi has entered the Nepali market through the NAIMA Nepal Mobility Expo 2026. The brand has introduced its electric crossover SUV, the Hongqi EHS4, in Nepal.
Sunil Bahadur Chhetri, General Manager of Advance Automobile Pvt. Ltd., the official distributor of Hongqi in Nepal, spoke about the brand, the EHS4 and the company’s plans for the Nepali market. An edited excerpt of the interview follows.
What kind of brand is Hongqi?
Hongqi is a Chinese luxury automobile brand. It is one of the oldest automobile manufacturers in China. Hongqi means “red flag” and holds a strong sense of pride in Chinese society.
The brand’s vehicles have also been used as official cars for the Chinese President. Because of this, Hongqi has attracted significant attention and interest in China. Hongqi vehicles are positioned as premium products in the Chinese market.
How was Hongqi brought to Nepal so quickly?
As FAW Group began developing new products with international markets in mind, we planned to bring Hongqi products to Nepal.
The company has prepared right-hand-drive models, including the EHS9 and EHS4, for international markets. Both models are being offered in Nepal. We have currently showcased the EHS4 at the NAIMA Mobility Expo.
Nepal is the first market outside China where the EHS4 has been sold. This shows the importance of the Nepali market to the Chinese manufacturer.
What kind of model is the EHS4?
The EHS4 is an electric crossover SUV. Based on its size, we place it in the 4.5-meter segment.
The EHS4 is priced at Rs. 5.999 million. Customers booking the vehicle during the auto expo will receive a cash discount of Rs. 200,000. Insurance is also included.
The SUV is loaded with features and has excellent build quality. With a large battery, long driving range and a strong focus on safety, the EHS4 has a distinct identity in the market.
The car and brand are strong. How do you plan to compete in the market?
Hongqi is a premium brand, but competition is something we have to accept. Our goal is to provide strong after-sales service, earn customers’ trust and move forward in the market.
We are working on establishing a service center according to Hongqi’s guidelines. We have also prepared the manpower required to operate the facility.
We have brought an excellent product to the market. Test drives will begin after the auto show concludes. This will give customers who are currently booking the vehicle greater confidence in their decision.
