KATHMANDU: Hansraj Hulaschand & Company Pvt. Ltd., the sole distributor of Bajaj motorcycles in Nepal, has launched a festive campaign called Bajaj Premier League (BPL) for Dashain and Tihar.
The campaign introduces a cricket-style reward system. Every new Bajaj motorcycle buyer will get cash prizes based on the number of runs they score. Customers can win Rs. 50,000 weekly from each of the seven provinces.
One buyer will also receive Rs. 100,000 as the ‘Player of the Week.’ The offer includes a chance to meet popular cricketers as well.
Director of Golchha Group, Abhimanyu Golchha, said the campaign is designed to build a closer emotional connection with customers. He added that Bajaj wants to share the festive joy of victory with buyers across Nepal.
The campaign also includes mobile gaming. Anyone can play a cricket game on their phone and win prizes based on the runs they score.
The company has also made financing available through citizenship-based documentation.
