KATHMANDU: Chinese automaker Changan has launched a football-linked marketing campaign tied to the FIFA World Cup 2026.
Under the campaign, every goal scored by Portugal’s national football team will add one Deepal car to a reward pool. The offer is part of the brand’s global promotional strategy linked with the tournament.
The campaign will not directly give a car to the goal scorer. Instead, customers who take test drives will be eligible for a lucky draw. Winners will receive a Deepal car for one year of free use.
The company has clarified that penalty shootout goals will not be counted under the scheme.
Changan is partnering with Portugal’s national team as part of its effort to expand its presence in the European market. The brand signed the partnership in May.
The campaign will be implemented in China, where selected participants will be eligible for the reward system.
Other global automakers, including Hyundai, BYD, and Chery, have also been increasingly active in football sponsorships linked to major tournaments.
In Nepal, Deepal showrooms are also running World Cup-themed promotional activities as part of the brand’s marketing push.
