KATHMANDU: Nearly 70 percent of Gen Z consumers in the United States would consider buying a Chinese-made vehicle, according to a new study by Cox Automotive.
The report states that 69 percent of Gen Z respondents are open to purchasing a car from a Chinese brand. In comparison, 38 percent of all respondents said they were extremely or very likely to consider a Chinese vehicle, while 39 percent said they were not very or not at all likely.
Despite growing interest, brand familiarity remains limited. BYD recorded the highest awareness at 35 percent, but only 17 percent of respondents said they were familiar with the brand. Other recognized names include Chery (30%), Geely (27%), Changan (26%), and Jetour (25%).
The study also found that 40 percent of respondents support Chinese brands entering the US market. Consumer interest increases significantly with partnerships. About 76 percent said they would consider a Chinese vehicle if it were partnered with an established US brand.
Although high tariffs currently limit Chinese automakers’ access to the American market, the data indicates stronger acceptance among younger buyers, particularly Gen Z.
