KATHMANDU: In Nepal’s motorcycle market, brands like Bajaj, Honda, Yamaha, TVS, Royal Enfield and Hero have long dominated roads with decades of presence. These established names remain the first choice for most riders.
However, several newer brands have started gaining attention with specific models and strong after-sales service. While their sales volume is smaller compared to the old players, they have managed to create a separate identity.
Triumph is a notable example. Sold by Hansraj Hulash Chand & Company, which also imports Bajaj motorcycles, Triumph has quickly gained traction in Nepal. Triumph Nepal Manager Sagar Thapa says, “Trust in Hansraj Hulash Chand & Company and Triumph’s legendary brand attracted many customers. Competitive pricing in the mid-size segment also helped.”
Thapa adds that after-sales service has been a key focus. “We provide 3S service at every showroom and maintain quality service and rides. This has helped establish Triumph as a strong brand in Nepal,” he said.
CF Moto, represented by Rishi Trade Center, follows a similar strategy. Its adventure tourer 450 MT has become popular, alongside models like 250 NK, 300 NK, and 450 RS. General Manager Ujjal Joshi says, “CF Moto has grown globally by 21 percent in the adventure segment. By focusing on quality products and service, we have built a strong brand in Nepal.”
KTM also continues to dominate the mid-size premium segment with naked sports, adventure and Enduro motorcycles, strengthening its presence further.
On the other hand, brands like Suzuki, which was once in the top five, and Benelli, Zonsen and Zontes are struggling to make an impact.
Despite stiff competition, newer and niche brands are slowly carving out their space by focusing on model quality, after-sales service and customer engagement.
