KATHMANDU: Proton will officially launch the e.MAS 5 in Nepal on Monday, ending weeks of teaser campaigns and customer engagement activities. Ahead of the launch, the company hosted a media test drive at Gokarna Forest Resort, giving journalists their first opportunity to experience the electric hatchback before its price is revealed.
After a short drive of both variants, one thing is clear: the e.MAS 5 has the features and driving dynamics to compete. The remaining question is whether its pricing will be competitive enough.
Although the e.MAS 5 appears compact from the outside, the cabin feels surprisingly spacious. Interior quality stands out, with comfortable seats, an efficient air-conditioning system and a clean dashboard layout.
The two-spoke steering wheel adds a modern touch, while the center console is designed for ease of use. Physical controls for key functions, including the gear selector, air-conditioning and hazard lights, make the cabin intuitive. The infotainment system avoids unnecessary menus, offering only the features drivers are likely to use regularly.
The large central touchscreen and digital instrument cluster suit the cabin well, while the placement of controls, such as the indicators and headlamp switches, follows a familiar right-hand-drive layout. Overall, the car feels well adapted for Nepali buyers.
Quick and refined on the road
The test drive was brief, but enough to understand the car’s character.
Its 85 kW rear-mounted electric motor delivers quick acceleration, particularly on uphill sections. Throttle response is smooth, allowing the car to build speed without the sudden surge often associated with electric vehicles.
The steering is light and easy to manage, although a three-spoke steering wheel may have offered a sportier feel. The existing two-spoke design remains visually appealing, and the adjustable steering column helps drivers of different heights find a comfortable driving position.
The driver’s seat offers manual adjustment with height adjustment, although some buyers may expect electric seat adjustment at this price point.
Strong package for Nepal
The e.MAS 5 combines Geely’s EV technology with practical dimensions that suit urban driving. At just over four meters long, it should be easy to park while still offering generous cabin space.
Its rear-wheel-drive layout, independent rear suspension and 175 mm ground clearance are rare in this segment and could become key selling points for Nepali buyers.
The feature list is equally impressive. Highlights include a 14.6-inch touchscreen, 360-degree camera, Level 2 ADAS, six airbags and a CATL-supplied LFP battery pack.
Price will decide its success
Proton has assembled a strong overall package, but the launch price will ultimately determine its market performance.
Several new electric hatchbacks are expected to enter Nepal over the next month, making competition in the segment increasingly intense. If Proton prices the e.MAS 5 aggressively, it could quickly establish itself as one of the strongest contenders in Nepal’s growing affordable EV market.
