KATHMANDU: Carmakers are facing criticism as debate rises over what really qualifies as a hybrid. Toyota says calling 48-volt models “hybrids” can confuse buyers and blur the difference between mild systems and real hybrid technology.
According to a report by Carscoops, Toyota Australia’s sales and marketing head, Sean Hanley, said some automakers use the term “hybrid” too loosely for 48V models.
He believes this can easily confuse buyers. Hanley explained that a 48V system is very different from a real hybrid.
Traditional hybrids use batteries and electric motors to support the engine and improve fuel efficiency. Plug-in hybrids use bigger batteries and stronger motors, allowing the car to run on electricity alone for longer distances.
In comparison, a 48V system combines the starter and generator into one unit. It improves fuel efficiency slightly but cannot power the car on electricity alone.
Because of this, Toyota does not call its 48V vehicles hybrids in Australia. Instead, the company markets them as “V Active.” Hanley said automakers have a duty to make sure customers understand the difference between true hybrid systems and 48V setups.
“The 48V systems used in the Hilux and Prado are not hybrids at all,” Hanley said. “We want to make it clear these are three different types of technology.”
However, Toyota’s approach is not the same in all markets. In Europe, for example, the same model is called the Hilux Hybrid 48V.
This shows how automakers often adjust their marketing terms depending on local market preferences.
In India, Toyota sells 48V versions of the Fortuner and Legender SUVs, branded as “Neo Drive.”
