KATHMANDU: Toyota Motor plans to increase global hybrid vehicle production by around 30 percent by 2028, as demand shifts away from pure electric vehicles in several major markets.
According to media reports, Toyota expects to produce 6.7 million hybrid vehicles globally in 2028, up from a planned 5 million hybrid and plug-in hybrid units in 2026. This growth outpaces Toyota’s expected 10 percent rise in total vehicle production over the same period.
Hybrids are projected to account for around 60 percent of Toyota’s global output in 2028, up from about 50 percent currently, out of an estimated 11.3 million vehicles.
Toyota is also set to expand hybrid production in the United States, where demand for hybrid versions of models such as the Camry and Tacoma remains strong. The company reported an 8 percent sales increase in the U.S. in 2025, with total sales reaching 2.51 million vehicles.
The automaker has announced plans to invest $10 billion in the U.S. over the next five years. An initial 140 billion yen will be used to produce hybrid engines and components at five U.S. plants. Toyota will also start producing the Corolla Hybrid at its Mississippi plant after 2028.
Toyota currently holds a 58 percent share of the global hybrid market, according to company data and GlobalData. The research firm expects global sales of hybrids and plug-in hybrids to reach 29 million units by 2030, reflecting continued growth as EV incentives are reduced in several regions.
While pure EV demand is slowing in some markets, hybrids continue to gain traction due to better fuel efficiency and lower costs compared to full electric vehicles.
